The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Print & Outdoor

HUMAN TRAFFIC SIGN

Agency Lowe China / Shanghai

Client SHANGHAI GENERAL MOTORS

Category

Print Craft / Art Direction - Single Only

Annual ID

150710A

2015 Awards

Total Points: 5

Merit

Credits

Agency

Lowe China / Shanghai

Production Company

Jt's Ideas Pte Ltd / Shanghai
Qiyuan Advertising / Shanghai
A NEW LIFE FILMS / Shanghai
LOCUS / Korea

Agency Producer

Connie Chua
Xiao wei Zhu

Producer

Nelson Cho
Jiyoun Lee

Creative Director

Qiang Zeng

Chief Creative Officer

Norman Tan

Creative Team

Sue Lu
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