The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Print & Outdoor

BMW River

Agency serviceplan / Munich

Client BMW Group


Outdoor / Billboards or Transit - Single

Annual ID


2015 Awards

Total Points: 5




serviceplan / Munich


Bill Biancoli

Chief Creative Officer

Alexander Schill

Creative Director

Jan Grothklags

Executive Creative Director

Bill Biancoli

Creative Team

Dominik Leiner
Lara Timm
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