The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Print & Outdoor

HUMAN TRAFFIC SIGN

Agency Lowe China / Shanghai

Client SHANGHAI GENERAL MOTORS

Category

Public Service - Outdoor / Outdoor - Campaign

Annual ID

150708A

2015 Awards

Total Points: 25

Gold

Credits

Agency

Lowe China / Shanghai

Production Company

Jt's Ideas Pte Ltd / Shanghai
Qiyuan Advertising / Shanghai

Agency Producer

Connie Chua

Creative Director

Qiang Zeng

Creative Team

Sue Lu
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