The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Radio

Give Me Strength

Agency Ogilvy & Mather Johannesburg / Johannesburg

Client Lucozade


Radio / Consumer - Campaign

Annual ID


2015 Awards

Total Points: 10




Ogilvy & Mather Johannesburg / Johannesburg

Production Company

Produce Sound / Johannesburg

Agency Producer

Alison Ross


Louis Enslin

Sound Designer

Theo Potgieter

Creative Director

Peter Little

Executive Creative Director

Mariana O'Kelly
Neo Mashigo

Global Chief Creative Officer

Tham Khai Meng

Creative Team

Tammy Retter
James Alexander
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