The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Responsive Environments

The dancing Traffic Light

Agency BBDO Group Germany GmbH / Berlin

Client Daimler AG, smart/MM


Architecture / Built

Annual ID


2015 Awards

Total Points: 10

Bronze Pencil



BBDO Group Germany GmbH / Berlin

Art Director

Daniel Schweinzer


Lukas Liske

Chief Creative Officer

Wolfgang Schneider

Creative Director

Lukas Liske
Daniel Schweinzer

Executive Creative Director

Jan Harbeck
Ton Hollander


Daniel Schweinzer

Agency Producer

Alexander Geier
Steffen Gentis
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