The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Responsive Environments

Nike Retail Innovation

Agency R/GA / New York

Client Nike


Interiors / Retail

Annual ID


2015 Awards

Total Points: 5




R/GA / New York

Art Director

Matt Schrieber


Omar Almufti

Creative Director

Aaron Pollick
Chris Hayes

Executive Creative Director

Una Walsh

Agency Producer

Steve White
Brenda McCarthy
Catherine Cakir
Austin Ramsland
Elizabeth Bell

Creative Team

Lamar Hines
Adam Housman
Tim Hutchinson
Adriana Rivas
Joe Carolino
Sergio Kuba
Erica Grimaldi
Dani Viedma
Eric Estes
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