The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Social Media

Gisele B√ľndchen-Will Beats Noise

Agency Droga5 / New York

Client Under Armour


Social Media / Best Integrated Campaign Led by Social

Annual ID


2015 Awards

Total Points: 75

Best of Social Media



Droga5 / New York

Production Company

Smuggler / New York
Work Editorial / New York
The Mill / New York
Active Theory / Los Angeles
Heard City / New York
Plan 8 / Sweden

Art Director

Alexander Nowak


Felix Richter

Agency Producer

Sally-Ann Dale
Ben Davies
Matt Nowak
Goldie Rubbens
Justin Durazzo
Ian Graetzer


Jaron Albertin


Matt Badger
Ben Jordan
Trevor Myers


Allison Kunzman
Andy Coverdale
Erica Thompson
Sari Resnick
Sean Costelloe
Alex Fitzgerald
Nick Mountford

Creative Director

Hannes Ciatti
John Mckelvey

Chief Creative Officer

David Droga
Ted Royer

Creative Technologist

Andy Thelander

Technical Producer

Michael Anthony

User Experience Designer

Daniel Perlin
Lily Cho
Share To

Related Awards





Follow Us