The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - UX / UI

GT RIDE - Viral Gaming for Kia

Agency LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin

Client Kia Motors Europe GmbH


User Experience Design - Mobile / Interface Design Craft

Annual ID


2015 Awards

Total Points: 15




LA RED GmbH / Hamburg

Production Company

Artificial Rome GmbH / Berlin

Art Director

Christoph Mäder

Agency Producer

Andreas Frost


Andrea Rohé
Ann-Katrin Frank

Executive Creative Director

Margit Schroeder

Digital Artist / Multimedia

Jens Eric Peter

Information Architect

Johannes Mücke


Kevin Breynck
Wolfgang Müller
Robin Niemeyer
Karsten Götz
Thomas Mayer
Ferdinand Streicher

Technical Producer

Torsten Sperling

User Interface Designer

Meike Ufer

Creative Team

Marco Gabriel
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