The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - UX / UI

Watch Out! – the first national mobile initiative to keep kids safe in traffic.

Agency serviceplan / Munich + / Munich

Client O2 Watch Out! - Telefónica Germany GmbH & Co.


User Experience Design - Mobile / Utility

Annual ID


2015 Awards

Total Points: 5




serviceplan / Munich / Munich technology / Munich

Production Company

Giesing Team / Munich


Moritz Franke

Chief Creative Officer

Alexander Schill


Florian Panier

Music / Sound

Nicole Ostermeier

Creative Team

Carsten Rossetti
Serena Xiong
Boris Woehlecke
Christiane Broch
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