The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Cross-Platform

Rabbit Race

Agency Ogilvy Germany /

Client Media Markt Management

Category

Consumer - Experiential Advertising / Events & Competitions

Annual ID

CP16035M

2016 Awards

Total Points: 5

Merit

Credits

Agency

Ogilvy Germany

Production Company

Endemol beyond GmbH / Koeln
POP. / Hamburg
Cine plus Production Service GmbH / Berlin
MMC Studios GmbH / Koeln
Media, Sound & Pictures GmbH / Offenbach
TRO GmbH / Duesseldorf
UM - Universal McCann GmbH / Frankfurt
Plan.Net Media 1 / Munich
BRANSCH EUROPE / Hamburg

Agency Producer

Oliver Kraege

Illustrator

Leo Dakik

Photographer

Ralph Hargarten

Producer

Sascha Rustmeier
Chris Mueller

Creative Director

Nico Ammann
Sascha Dudic

Executive Creative Director

Felix Fenz

Chief Creative Officer

Dr. Stephan Vogel

Music & Sound

Ric Scheuss

Creative Team

Caroline Walczok
Baris Zencirli
Gunnar Ohlenschlaeger
Mathias Koehler
Sebastian Berresheim
Sebastian Schaefer
Thomas Flechel
Peter Janoschka
Sebastian Amic
Iris Tessun
Linda Karakas
Joerg Dittmar
Frank Buschmann (Performer)
Jens Steffen (Technical Director)
Ralf Zimmermann (Application Engineer)
Robert Georgi (Application Engineer)

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