The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Cross-Platform

Survival Billboard

Agency McCann / London + Momentum Worldwide / London

Client Microsoft


Consumer - Experiential Advertising / Events & Competitions

Annual ID


2016 Awards

Total Points: 25

Gold Pencil



McCann / London

PR / Marketing Agency

Edelman / London

Production Company

Momentum Worldwide / London
Hothouse / London
MRM / London
EMT/Dentsu Aegis / London
Attention Seekers / London

Chief Creative Officer

Rob Doubal
Laurence Thomson

Agency Producer

Sergio Lopez
Lois Newcombe
Clare Mann
Chris Cartwright
Tom McLoughlin
Ellis Faint
Liam White

Music / Sound

Tim Sutton
Chris Gilbert


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