The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Cross-Platform


Agency Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles

Client REI


Consumer - Experiential Advertising / Guerilla

Annual ID


2016 Awards

Total Points: 25

Gold Pencil



Venables Bell & Partners / San Francisco
Starcom MediaVest Group / San Francisco

PR / Marketing Agency

Edelman / Seattle

Production Company

North Kingdom / Los Angeles
Tool of North America / Santa Monica
HutchCo Technologies / Los Angeles
Brickyard VFX / Santa Monica
14Four / Spokane

Art Director

Avery Oldfield


Adam Wolinsky

Creative Director

Lee Einhorn

Executive Creative Director

Paul Venables
Will McGinness

Creative Team

Jeff Teicher
Adela Chung
Jacqueline Fodor
Jim Hutchins
Patrick O'Leary
Patrick Poulatian
Mandy Sorenson
Zach Fisher
Victor Bivol
David Fisher
Michelle Wells
Marc McLean

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