The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Cross-Platform

Samsung eMotion Project

Agency Leo Burnett Co. Srl / Milan

Client Samsung Electronics Italy


Consumer - Experiential Advertising / Augmented Reality

Annual ID


2016 Awards

Total Points: 5




Leo Burnett Co. Srl / Milan

Production Company

Bedeschi Film / Milan

Art Director

Alessandro Polia

Creative Director

Christopher Jones

Executive Creative Director

Francesco Bozza
Alessandro Antonini


Diana Passone

Agency Producer

Isabella Guazzone

Creative Team

Alice Jasmine Crippa
Federica Rebuzzini
Andrea Castiglioni
Raffaella Ramondetti


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