The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Cross-Platform

Make A Smellmitment

Agency Wieden+Kennedy / Portland

Client Old Spice


Consumer - Integrated Branding / Integrated Branding

Annual ID


2016 Awards

Total Points: 5




Wieden+Kennedy / Portland

Production Company

MJZ / Los Angeles
Mackenzie Cutler / New York
The Mill / Los Angeles
Joint / Portland

Art Director

Matt Sorrell


Neil Shapiro

Music / Sound

Noah Woodburn

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