The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Cross-Platform

Make A Smellmitment

Agency Wieden+Kennedy / Portland

Client Old Spice

Category

Consumer - Integrated Branding / Integrated Branding

Annual ID

CP16063M

2016 Awards

Total Points: 5

Merit

Credits

Agency

Wieden+Kennedy / Portland

Production Company

MJZ / Los Angeles
Mackenzie Cutler / New York
The Mill / Los Angeles
Joint / Portland

Art Director

Matt Sorrell

Editor

Erik Laroi
Brendan Hogan

Photographer

Neil Shapiro

Producer

Lindsay Reed
Erika Madison
Nicole Kaptur
Tom Kuntz
Erik Krumins
Emily Skinner
Sasha Hirshfield
Sue Troyan
Dan Roberts

Music & Sound

Noah Woodburn

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