The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Cross-Platform

Great Chinese Names for Great Britain

Agency Ogilvy / Beijing

Client Visit Britain


Consumer - Integrated Branding / Online

Annual ID


2016 Awards

Total Points: 5




Ogilvy / Beijing

PR / Marketing Agency

MediaCom / Shanghai

Production Company

Black & Cameron / Shanghai
Sweetshop / Bangkok

Chief Creative Officer

Graham Fink

Executive Creative Director

Juggi Ramakrishnan
Doug Schiff

Product Manager

Simon Webb
Jeremy Webb

Agency Producer

Charlie Macpherson

Digital Artist / Multimedia

Jun Zheng
Xiaodong Chen
May Xue
Lu Zhang
Alex Du

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