The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Cross-Platform

Volvo LifePaint

Agency Grey / London + Albedo100 / Malmö

Client Volvo Car UK


CSR - Experiential Advertising / Experiential Advertising

Annual ID


2016 Awards

Total Points: 25

Gold Pencil



Grey / London

Production Company

Albedo100 / Malmö

Chief Creative Officer

Nils Leonard

Creative Director

Hollie Newton


Chris Chapman

Agency Producer

Francesca Mair

Creative Team

Rasmus Smith Bech
Jonas Roth


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