The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Cross-Platform

McWhopper

Agency Y&R / New Zealand + DAVID / Miami

Client Burger King

Category

CSR - Integrated Branding / Integrated Branding

Annual ID

CP16016S

2016 Awards

Total Points: 15

Silver

Credits

Agency

Y&R / New Zealand
DAVID / Miami

Design Firm

Turner Duckworth / San Francisco

Digital Agency

Code & Theory / New York
Resn / Wellington

PR / Marketing

ABPR / New York

Production Company

Assembly / Auckland
Flying Fish / Auckland
Liquid Studios / Auckland
SET Creative / New York

Agency Producer

Liz Rosby
Sacha Moore

Designer

James Wendelborn

Producer

Amanda Sasano

Creative Director

Tom Paine

Chief Creative Officer

Josh Moore

Content Strategist

Jono Key

Creative Team

Tom Paine

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