The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Cross-Platform

Donation Badges

Agency Leo Burnett Tailor Made / Sao Paulo

Client ABTO - Brazilian Association of Organ Transplantation

Category

Non-Profit - Experiential Advertising / Experiential Advertising

Annual ID

CP16079M

2016 Awards

Total Points: 5

Merit

Credits

Agency

Leo Burnett Tailor Made / Sao Paulo

PR / Marketing

Press FC / Sao Paulo

Production Company

Edit 2 / Sao Paulo
Tesis / Sao Paulo
Pict Estúdio / Sao Paulo
Grupo Aragon / Sao Paulo

Art Director

Pedro Rosa

Writer

Bruno Godinho

Agency Producer

Celso Groba
Maria Fernanda Moura
Camila Aquino
Gregorio Szalontai

Illustrator

Marlos Artigas Lima

Photographer

Francisco Faria

Producer

Zezinho Lima
Ricardo Sotelo

Chief Creative Officer

Marcelo Reis

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