The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Cross-Platform

Donation Badges

Agency Leo Burnett Tailor Made / Sao Paulo

Client ABTO - Brazilian Association of Organ Transplantation


Non-Profit - Experiential Advertising / Experiential Advertising

Annual ID


2016 Awards

Total Points: 5




Leo Burnett Tailor Made / Sao Paulo

PR / Marketing Agency

Press FC / Sao Paulo

Production Company

Edit 2 / Sao Paulo
Tesis / Sao Paulo
Pict Estúdio / Sao Paulo
Grupo Aragon / Sao Paulo

Art Director

Pedro Rosa


Bruno Godinho

Chief Creative Officer

Marcelo Reis


Marlos Artigas Lima


Francisco Faria

Agency Producer

Celso Groba
Maria Fernanda Moura
Camila Aquino
Gregorio Szalontai

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