The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Cross-Platform

First Days Out

Agency AlmapBBDO / São Paulo

Client MARS

Category

Innovation - Brand Transformation / Brand Transformation

Annual ID

CP16085M

2016 Awards

Total Points: 5

Merit

Credits

Agency

AlmapBBDO / Sao Paulo

Production Company

Hungry Man / São Paulo

Chief Creative Officer

Luiz Sanches

Director

Ricardo Mehedff

Executive Creative Director

Bruno Prosperi
Renato Simoes

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