The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Cross-Platform

The Freshest Orange Juice Brand

Agency Marcel / Paris

Client Intermarché


Innovation - Brand Transformation / Brand Transformation

Annual ID


2016 Awards

Total Points: 10

Bronze Pencil



Marcel / Paris

Design Firm

Stanley’s (Retouching) / London

Production Company

Prodigious (Print) / Paris
Kuest Prod (Moving Content) / Paris
Prodigious (Sound Production) / Paris

Creative Director

Julien Benmoussa


Nicolas Blusson


Patrice de Villiers

Digital Artist / Multimedia

Sophie Lawes

Music / Sound

Clémens Hourriere


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