The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Cross-Platform


Agency Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln

Client Fressnapf Tiernahrungs


Innovation - Brand Transformation / Brand Transformation

Annual ID


2016 Awards

Total Points: 10

Bronze Pencil



Ogilvy Germany / Düsseldorf

Production Company

Dreikant GbR / Köln
Solute Elektronik GmbH / Köln

Chief Creative Officer

Dr. Stephan Vogel
Thomas Schwarz

Executive Creative Director

Kenny Blumenschein


Jennifer Meisels

Creative Team

Martin Alles
Nils-Eric Wolff
Caroline Kannen
Jill Keehner
Arno Seelhorst
Uwe Jakob
Vitali Gahl
Stefan Selge
Yuri Ladyzhenskyy


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