The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Design

Define the Difference

Agency Ogilvy Group Thailand / Bangkok

Client Noble Development Public


Consumer - Collateral Design / P.O.P. & In-Store - Series

Annual ID


2016 Awards

Total Points: 5




Ogilvy Group Thailand / Bangkok

Design Firm

Practical Design Studio Co., Ltd. / Bangkok

Production Company

Kratai Tuentua Co., Ltd / Bangkok
Bob Eye View Studio / Bangkok

Chief Creative Officer

Nopadol Srikieatikajohn

Creative Director

Thanawat Chongmahakul

Executive Creative Director

Wisit Lumsiricharoenchoke

Agency Producer

Sasinan Jiraweerawong
Uravasee Chaturongakul
Pitiwat Charuchinda
Potrawee Wichien

Creative Team

Puripong (Asso. CD) Limwanatipong
Kunchalee Sumleerat
Sumleerat/Intira Sreeaumnuay
Warun Siriprachai
Nuthawut Somsuk


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