The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Design

Define the Difference

Agency Ogilvy Group Thailand / Bangkok

Client Noble Development Public


Consumer - Collateral Design / Promotional Items - Single or Series

Annual ID


2016 Awards

Total Points: 10

Bronze Pencil



Ogilvy Group Thailand / Bangkok

Design Firm

Practical Design Studio Co., Ltd. / Bangkok

Production Company

Kratai Tuentua Co., Ltd / Bangkok
Bob Eye View Studio / Bangkok

Chief Creative Officer

Nopadol Srikieatikajohn

Creative Director

Thanawat Chongmahakul

Executive Creative Director

Wisit Lumsiricharoenchoke

Agency Producer

Sasinan Jiraweerawong
Uravasee Chaturongakul
Pitiwat Charuchinda
Potrawee Wichien

Creative Team

Puripong (Asso. CD) Limwanatipong
Kunchalee Sumleerat
Intira Sreeaumnua
Warun Siriprachai
Nuthawut Somsuk


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