The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Design

The Burger Report

Agency thjnk ag & Leo Burnett / Munich

Client McDonald´s Germany


Consumer - Collateral Design / Annual Reports & Corporate Sustainability Reports

Annual ID


2016 Awards

Total Points: 5




thjnk ag & Leo Burnett / Munich
thjnk ag / Hamburg
Leo Burnett / Frankfurt

Chief Creative Officer

Jochum Armin
Pauli Andreas

Executive Creative Director

Käser Axel

Creative Team

Wieland Alexander


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