The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Design

Wheaties Redesign

Agency Jones Knowles Ritchie / NY

Client General Mills

Category

Consumer - Brand Identity / Rebranding

Annual ID

DE16016S

2016 Awards

Total Points: 15

Silver

Credits

Design Firm

Jones Knowles Ritchie / NY

Typographer

Andy Baron

Creative Director

Tosh Hall

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