The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Design

Hi Milk

Agency L3 Branding Experience Design Center / Beijing

Client Inner Mongolia Mengniu Dairy


Consumer - Package Design / Single or Series

Annual ID


2016 Awards

Total Points: 5



Design Firm

L3 Branding Experience Design Center / Beijing

Creative Director

Grant Li


Si xue Liu


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