The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Design

Burger Arena

Agency Leo Burnett Germany / Frankfurt + Thjnk AG / Hamburg

Client McDonald's


Consumer - Environmental / Immersive Design / Ambient Media - Single

Annual ID


2016 Awards

Total Points: 5




Leo Burnett Germany / Frankfurt
thjnk ag / Hamburg

Agency Producer

Alexandra Kaesler

Creative Director

Joerg Hoffmann
Christoph Wick

Chief Creative Officer

Andreas Pauli
Armin Jochum

Creative Team

Till Rothweiler
Andreas Daum


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