The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Design

BMW xWalk

Agency Serviceplan / Munich + Serviceplan Middle East / Dubai

Client BMW Group Middle East


Consumer - Environmental / Immersive Design / Indoor Spaces

Annual ID


2016 Awards

Total Points: 10

Bronze Pencil



serviceplan / Munich
Serviceplan Middle East / Dubai
Zenith Media Middle East / Dubai

Digital Agency

Performics UAE / Dubai

Production Company

Prolab Digital L.L.C. / Dubai
German Wahnsinn / Hamburg

Chief Creative Officer

Alexander Schill

Executive Creative Director

Matthias Harbeck


Daniel Uebleis


Florian Panier

Sound Designer

Sarah Andresen

Digital Artist / Multimedia

Dennis Fritz

Creative Team

Hassan Khatoun
Ona Linda Johnson
Margot Visser
Allaa Marzouk
Paul Glaser
Hadi El Assi
Maya Kusybi
Myriam Ghorayeb
Hisham Salem
Maximilian Florian Schoengen

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