The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Design

The Last Wish

Agency Cheil Worldwide / Seoul

Client Samsung


CSR - Data Visualization / Data Visualization

Annual ID


2016 Awards

Total Points: 10

Bronze Pencil



Cheil Worldwide / Seoul

Production Company

apc / Seoul
Fireworks / Seoul
Audio Lab / Seoul
ANGLE / Seoul

Chief Creative Officer

Jeongkeun Yoo

Creative Director

Seho Kwon

Executive Creative Director

Wain Choi
Youngok Yang

Agency Producer

Yuseok Lee

Creative Team

Wonhwa Chung
Changyu Park
Meehyun Cho
Younghae Son
Sunwoo Joo
Wansoo Park
Jihyun Kim
Changjae Lee
Sewon Oh
Dongjoon Lee
Hochul Joo
WonWoo Lee
Youngwoo Lee
Kyungmook Choi
Sooyeon Tae
Sangmin Kim
Jaehyun Kim


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