The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Design

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Agency Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Client Samsung


CSR - Environmental / Immersive Design / Environmental / Immersive Design

Annual ID


2016 Awards

Total Points: 25

Gold Pencil



Leo Burnett Argentina / Buenos Aires

Design Firm

Ingematica / Buenos Aires

Production Company

Gloria Films / Buenos Aires

Creative Director

Chany D'Amelio


Federico Alvarez

Executive Creative Director

Luis Sanchez Zinny
Carmelo Maselli


Bill Nieto

Agency Producer

Federico Puricelli

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