The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Design

Mt. Fuji Rubbish Billboards

Agency Ogilvy & Mather Japan GK / Tokyo

Client The Fujisan Club


Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

Annual ID


2016 Awards

Total Points: 5




Ogilvy & Mather Japan GK / Tokyo

Production Company

Domani Inc. / Tokyo
Kamnabi / Tokyo

Chief Creative Officer

Ajab Samrai

Creative Director

Federico Garcia
Kensui Arao

Executive Creative Director

Ajab Samrai


So Kakimoto


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