The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Design

Piano of Unification

Agency Cheil Worldwide / Seoul

Client Ministry of Unification


Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

Annual ID


2016 Awards

Total Points: 5




Cheil Worldwide / Seoul

Digital Agency

DOES / Seoul

Production Company

Televi Film / Seoul
Vision / Seoul
Breakfast Film / Seoul
Fireworks / Seoul

Art Director

Josh Seok-jin Shin

Chief Creative Officer

Wain Choi

Executive Creative Director

Wain Choi

Creative Team

Myung-chul Moon
JaeChul Lee
Juhyun Sihn
Hyunung Choi
Sean Yoo
Myoung Gong
Hyun-ah Yoon
Jae-yeon Lee
Dong-hyun Kim


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