The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Design

Dreams of Dalí

Agency Goodby Silverstein & Partners / San Francisco

Client The Dalí Museum


Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

Annual ID


2016 Awards

Total Points: 10




Goodby Silverstein & Partners / San Francisco

Art Director

Sam Luchini


Roger Baran

Agency Producer

PJ Koll
Nathan Shipley
Severin Sauliere
Margaret Brett-Kearns

Chief Creative Officer

Jeff Goodby

Creative Team

Andrew Nelson
Chris Carmichael
Gerald Hardin
Chad Ford
Brady Lowry
Steph Sanchez
Dave Baker
David Sullivan
Taylor Hocutt
Jerome Hartman
Bryan Galera
Jessica Gibson
Mike Kellogg
Andre Cardozo


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