The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Design

Nike Kobe X Campaign ? The Temple of Deadly Quickness

Agency Wieden+Kennedy / Shanghai + E|D|C / Shanghai + Dreamone / Shanghai + WisPark / Shanghai

Client Nike China


Innovation - Environmental / Immersive Design / Environmental / Immersive Design

Annual ID


2016 Awards

Total Points: 5




Wieden+Kennedy / Shanghai

Design Firm

Diego Fuertes & Evan Cai / Shanghai
Angel Fausto / Shanghai

Production Company

E|D|C / Shanghai
Dreamone / Shanghai
WiSpark / Shanghai
PinShi / Shanghai
Green United Music / Shanghai
Fin Design + Effects / Shanghai
TZ Studios / Shanghai

Art Director

Marula Vaz
Nelson Ng


Jimmy Chen

Agency Producer

Max Wu
Bernice Wong
Xuan Ong
Arlene Lu
Vic Zhang
Stone Xue


Hiro Ikematsu

Creative Director

Terence Leong
Azsa West

Executive Creative Director

Yang Yeo

Creative Technologist

Ashley Cheung

Creative Team

Nicole Bee
Chuck Xu
Sasa Yang
Bryan Tilson
Paula Bloodworth
Leon Lin
Coral Peng
Jessica Deng


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