The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Design

Beck's Scratchbottle

Agency BBDO Group Germany GmbH / Berlin + BBDO GmbH / Berlin

Client Anheuser-Busch InBev

Category

Innovation - Package Design / Package Design

Annual ID

DE16235M

2016 Awards

Total Points: 5

Merit

Credits

Agency

BBDO Group Germany GmbH / Berlin
BBDO GmbH / Berlin

Production Company

Pflanz Producktionsservice / Berlin

Art Director

Nicolas Mol├Ęs

Editor

Marius Menzel

Executive Creative Director

Jan Harbeck

Chief Creative Officer

Wolfgang Schneider
Darren Richardson

Music & Sound

Zac Bronski

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