The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Design

Less Car. More Space.

Agency Ogilvy & Mather Group HK / Hong Kong

Client Mercedes-Benz Hong Kong

Category

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

Annual ID

DE16245M

2016 Awards

Total Points: 5

Merit

Credits

Agency

Ogilvy & Mather Group HK / Hong Kong

Production Company

Hogarth & Ogilvy HK / Hong Kong

Producer

Joyce Lau

Creative Director

Sarah-Leith Izzard
Mike Pearson

Chief Creative Officer

Reed Collins

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