The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Interactive

Slay Your Next Giant

Agency Droga5 / New York + Furlined / Santa Monica

Client Under Armour


Consumer - Websites / Footwear, Clothing & Accessories

Annual ID


2016 Awards

Total Points: 5




Droga5 / New York
Active Theory / Venice
Final Cut / New York
Enzyme / Qu├ębec

Design Firm

Color Collective / New York

Production Company

Furlined / Santa Monica
Significant Others / London
Plan8 / Stockholm

Art Director

Conner Tobiason

Chief Creative Officer

David Droga
Ted Royer


Stuart Graham

Product Manager

Polly Hartley

Social Media Manager

Rebecca Russel

User Experience Designer

Daniel Perlin

Agency Producer

Sally-Ann Dale
Diane McArter

Content Strategist

Jonny Bauer
Chet Gulland
Colm Murphy
Harry Roman
Candice Chen
Colleen Leddy
Hillary Heath
Andrew Tully
Anthony Khaykin
Annie Corbett

Digital Artist / Multimedia

Dino Tsaousis

Music / Sound

T. Terressa Tate
Jesse Carbonaro

Technical Producer

Andy Prondak
Michael Mosley
Michael Anthony

Creative Team

Craig Gerringer

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