The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Interactive

First Days Out

Agency AlmapBBDO / São Paulo

Client MARS


CSR - Advertising / Advertising

Annual ID


2016 Awards

Total Points: 10

Bronze Pencil



AlmapBBDO / Sao Paulo

Production Company

Hungry Man / São Paulo

Chief Creative Officer

Luiz Sanches


Ricardo Mehedff

Executive Creative Director

Bruno Prosperi
Renato Simoes


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