The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Interactive

Switcheroo

Agency BBDO / New York

Client Mars Chocolate North America / Snickers

Category

Innovation - Advertising / Advertising

Annual ID

IN16102M

2016 Awards

Total Points: 5

Merit

Credits

Agency

BBDO / New York

Production Company

The Kitchen @ BBDO / New York

Art Director

Sei Rey Ho
Danny Adrain

Agency Producer

David Rolfe
Amy Wertheimer
Michael Gentile

Editor

Keith Vogelsong

Producer

Jonathan Hsu
Renee Haar

Creative Director

Danny Adrain

Executive Creative Director

Peter Kain
Gianfranco Arena
Tom Markham

Chief Creative Officer

David Lubars
Greg Hahn

Social Media Manager

Andrew Osborne
Lucy Bennett

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