The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Interactive

Taco Emoji Engine

Agency Deutsch / Los Angeles

Client Taco Bell


Innovation - Advertising / Advertising

Annual ID


2016 Awards

Total Points: 5




Deutsch / Los Angeles

Production Company

DigitasLBi / San Francisco
IC Group / Winnipeg

Art Director

Dan Rosenberg

Chief Creative Officer

Pete Favat

Creative Director

Andy Pearson
Ken Slater


Sean Lee

Executive Creative Director

Tom Pettus

Technical Producer

Pam Scheideler
Nathan Pitzel
Lindsey Najdovski
Bob Guerrero

Creative Team

Winston Binch
Walter Smith
Fernando Barretto
Rachel Brandt
Monica Tobin
Sierra DeRose
Zach Gallagher
Cara Nieto
Mara Serdans
Anastasia Arten


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