The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

ESPN Takeover

Agency Wieden+Kennedy / Portland

Client Old Spice


Consumer - Broadcast & Film / Branded Television

Annual ID


2016 Awards

Total Points: 15

Silver Pencil



Wieden+Kennedy / Portland

Production Company

MJZ / Los Angeles
The Mill / Los Angeles
Mackenzie Cutler / New York
Joint / Portland

Art Director

Matt Sorrell


Neil Shapiro

Music / Sound

Noah Woodburn


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