The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

The double 11 speech of The White House President of the United States

Agency Alibaba Group / Hangzhou

Client Alibaba Group


Consumer - Broadcast & Film / Branded Television

Annual ID


2016 Awards

Total Points: 5




Alibaba Group / Hangzhou


Xiaogang Feng

Content Strategist

Hong Ying

Creative Team

Wei Zhang
Yanjun He
Fang Chen
Yan Zhu
Wenfei Han
Shihong Li
Yuncheng Wu
Na Ren


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