The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

The Softtest

Agency Ogilvy & Mather / Singapore

Client Unilever


Consumer - Online / Short Form Videos

Annual ID


2016 Awards

Total Points: 15

Silver Pencil



Ogilvy & Mather / Singapore

Production Company

Hurrah! Productions / Singapore


Fabio Montero

Chief Creative Officer

Eugene Cheong

Executive Creative Director

Nicolas Courant

Agency Producer

James Brook-Patridge


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