The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

Look Who's Driving

Agency Forsman & Bodenfors / Gothenburg

Client Volvo Trucks


Consumer - Online / Short Form Videos

Annual ID


2016 Awards

Total Points: 25

Gold Pencil



Forsman & Bodenfors / Gothenburg

PR / Marketing Agency

BeOn / Stockholm

Production Company

New Land / Stockholm
Swiss / Stockholm


Jerry Wass

Agency Producer

Alexander Blidner
Peter Gaudiano

Music / Sound

Cobrastyle, Teddybears Cobrastyle, Teddybears
Kouz Production Kouz Production

Creative Team

Olle Victorin
Cilla Pegelow
Anneli Kjellander
Britta Malmberg
Tobias Nordstrom
Media agency: BeOn Media agency: BeOn
Volvo Trucks, Advertisers Supervisor : Ingela Nordenhav


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