The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

The Game Starts Here

Agency R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles

Client Beats By Dr. Dre


Consumer - Online / Short Form Videos

Annual ID


2016 Awards

Total Points: 5




R/GA's Hustle / London
Beats By Dr. Dre / Los Angeles


Zach Carnes

Creative Director

Ciaran McCarthy
Edwin Latchford


Twin .

Executive Creative Director

Rodrigo Sobral
James Temple

Digital Artist / Multimedia

Chris DeCristo
Federico Saccone
Pilon Lectez
Brandon Harden
Jason Giamara
Brad Hayes

Music / Sound

Ring The Alarm
Pusher .
Therapy Studios


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