The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

Becoming Beckham

Agency adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London

Client H&M

Category

Consumer - Online / Long Form Videos

Annual ID

BE16012B

2016 Awards

Total Points: 10

Bronze Pencil

Credits

Agency

adam&eveDDB / London

Production Company

Sonny / London
Marshall Street Editors / London
The Mill / London
Factory / London

Chief Creative Officer

Ben Priest

Director

Fredrik Bond

Executive Creative Director

Ben Tollett
Richard Brim

Sound Designer

Anthony Moore

Agency Producer

Ben Sharpe
Jimena Seoane
Anthony Falco

Creative Team

Patrick McClelland
Feargal Ballance

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