The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

The Snickers Write-off

Agency BBDO / New York

Client Mars Chocolate North America/Snickers

Category

Consumer - Online / Branded Documentary

Annual ID

BE16070M

2016 Awards

Total Points: 5

Merit

Credits

Agency

BBDO / New York

Agency Producer

David Rolfe
Amy Wertheimer
Mona Lisa Farrokhnia
Julia Millison
Michael Gentile

Director

Evan Bernard

Editor

Ryan Bukowski

Illustrator

Kieran Bergin

Producer

Koji Yahagi
Renee Haar
Corina Dennison
Malia Rose

Creative Director

Peter Alsante

Executive Creative Director

Gianfranco Arena
Peter Kain

Chief Creative Officer

David Lubars
Greg Hahn

Digital Artist / Multimedia

Stephen Picano

Music & Sound

Corey Bauman

Creative Team

Matthew Zaifert

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