The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

First Person Lover

Agency Garbergs / Stockholm + RIVER/ISBIT / Stockholm

Client Björn Borg


Consumer - Gaming & Mobile / Branded Gaming

Annual ID


2016 Awards

Total Points: 10

Bronze Pencil



Garbergs / Stockholm

PR / Marketing Agency

Patriksson Communication / Stockholm

Production Company

RIVER/ISBIT / Stockholm

Creative Director

Petter Odeen
Frenne Hirani

Creative Team

Lotta Marlind
Sedir Ajeenah
William Löthman
Hampus Mattsson
Michael Ring
Mattias Alfborger

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