The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

What Lives Inside

Agency Pereira & O'Dell / San Francisco

Client Intel


Consumer - Brand or Product Integration into Storyline / TV (Drama, Comedy or Reality Series)

Annual ID


2016 Awards

Total Points: 5




Pereira & O'Dell / San Francisco

Production Company

RSA / Los Angeles
MPC / Los Angeles
Laundry / Los Angeles

Chief Creative Officer

PJ Pereira


Robert Stromberg

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